M++++++ B++z EQ VR

M++++++ B++z EQ VR

“Virtual Reality project for advertising the EQ concept car from M++++++ ***Z on the Geneva Autosalon 2017 in Suisse and the IAA 2017 in Frankfurt.”

Genre: Virtual Reality Experience
Platform: Oculus Rift, Zeiss VR one, web 360 video
Client: M++++++ B+++
Agency: Markgraf Frankfurt, Madhat
Role: Technical Lead
Special: Realtime Unity3D
Credits: Stephan Isermann - all 3D, Car / Entire Programming / 360 Video Production
David Flossdorf - all 3D, City
Rene Andersson - Shader programming, Additional Programming
Tal Hershkowitz - Animations
Zejlko Fillipowich - Particle Animations
Leonie von Bismarck - Project Management
Alexander Simon - Art Direction
Mikko Weihrauch - Creative Direction

Watch Video in 360 Stereo VR


In this project I took the role of technical lead of the entire project. That included concepting the whole experience from a technical view. Research and development on the various technical challenges like real time playback of live action stereo footage inside the engine. But the overall smoothness of the transitions of the experience. Also the technical and artistic management of the other artists that were involved in the project. Due to some other difficulties the entire programming of the logic and overall composition was my responsibility too.

Recent news the project won the German Design Award, as usual nobody contacted or credited the people who actually did the work, sad.

GERMAN DESIGN AWARD 2018



Alongside Unity3D I used Substance Designer, Substance Painter, Maya, Vray for Maya, Xnormal, Zbrush, C#, Photoshop, Quixel Suite